Project Titan 

In the next few years we will see a massive change in the car industry as new competition from apple, google and other tech companies move in. 
Apples Car project is codenamed "Project Titan" 
With the potential for some of the software (If not, some hardware) being developed in Ireland.

Everything we know about Apple's ultra-secret car project

Writer: Rob Price - Business Insider (21/07/15)