What is Marketing??
Marketing is a Process which is used to exchange information in a Dynamic Environment.
This is done by Creation, Distribution, Promotion and pricing of the Idea, good or service.
“Activities that facilitate and expedite satisfying exchange relationship in a dynamic environment through the creation, Distribution, Promotion, And pricing of the goods, service and Idea”
Pg:8 Dibb, (2012). Marketing Concepts & Strategies. 6th Ed. United Kingdom: Brenden George.
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