Marketing Orientation

• Marketing orientated business focus on understanding the Issues that affect there customers needs and Buying Behaviour.
• Shrewd Appreciation of competitors in all markets which they are involved in and external market environment issues which they have no control over.
• Strategies are modified for current and future market conditions.

Not all companies are Market Orientated

“A marketing-Orientated Organization devotes resources to understanding the needs and buying behaviour of customers, competitors activities and strategies, and of marketing trends and external forces”

Pg:7   Dibb, (2012). Marketing Concepts & Strategies. 6th ed. United Kingdom: Brenden George.

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